Centre de la Bijouterie Artisanale Maalem Ali 1908 | N 3, G66J+QP7 Complexe Bin Al Aswar, Rue Chefchaoune, Essaouira, Morocco

Every year I try to buy myself some jewelry for my birthday and this place was a dream location to fulfill that mission. The array of jewelry was astounding featuring both antique and modern designs. There is something for everyone here regardless of one’s budget and for the most part reasonably priced when compared to other markets both within Morocco and abroad. Yet, the best part is the staff who were all extremely warm and welcoming. I was assisted by a lovely young woman named Ikram who was exceptionally patient and accommodating since I had difficulty narrowing down my choices. She went above and beyond to help me, pulling out other sizes and styles to fit my specifications. In the end I left with pieces I love, but the memories attached to my experiences when purchasing these pieces is far more precious. I will remember the warmth of these people when I wear the jewelry and how they unknowingly helped make my birthday feel so special. Side note: Outside the shop is a vibrant little courtyard where my husband could sit and relax while I enjoyed myself inside.

Abby Collins

The skilled artisans in Morocco dedicate themselves to preserving traditional crafts. They meticulously craft intricate designs using techniques passed down through generations. The vibrant colors and patterns found in their work reflect the rich cultural heritage. Their creations, from textiles to pottery, showcase exceptional artistry and attention to detail. These talented individuals play a vital role in keeping these traditions alive for future generations to appreciate.

Floky

Amazing jewelry shop with beautiful and unique designs. I got myself a ring with the Hamsa symbol - it has amazing details. It's a great way to support local artisans and their craft. It's a must-visit place if you're in Essaouira.

V M

A big thank you to the entire team at "Maalem Ali 1908" for this unforgettable experience! I had the opportunity to take a filigree workshop with the talented master Abdellah, and I cannot recommend this jewelry house highly enough. Their craftsmanship, passed down through generations since 1908, is simply remarkable. The pieces are unique and exquisitely detailed, showcasing authentic artistry. If you're looking for rare beauty and want to discover the art of filigree in its purest form, look no further. Once again, a huge thank you to Maalem Ali 1908 and the whole team for their warm welcome and their contagious passion for the art of jewelry.

Amel SK

Beautiful jewelry, handmade, the staff is friendly and helpful. I came here a few years ago and the owner remembered me! They adjust sizes in rings or in length of your necklace. I recommend this place, even if it’s just for the pleasure of the eyes.

Agnès Lerch

We were recommended to come here by a friend and our family enjoyed visiting this beautiful jewellery store many times during our stay in Essaouira as it is filled with so many amazing pieces and the staff are so welcoming. We all came away with many beautiful jewellery pieces and they also did such an amazing job in having my engagement ring redesigned into a completely new design - it is so beautiful, it exceeded my expectations and has now become a piece of jewellery that I really love wearing again. Thank you 🙏

Alethea Flora